Verified competitive intelligence

Competitive intelligence that shows its work.

Vying reads your market every week — competitors, reviews, regulators, the forums where your buyers actually talk — and briefs you on what changed and what it signals for your position. Every claim checked against its source before it reaches you.

Start free Read a specimen brief

NO CARD · ONE TRACKER · THREE LIVE BRIEFS ON YOUR OWN MARKET

The check // before deliveryEVERY CLAIM

COMPETITOR MOVE
A top-3 acquirer expands its SMB terminal programme into new EU markets.
acquirer newsroom · primary
Confirmed
CUSTOMER SIGNAL
A rival's settlement caps draw documented merchant complaints on G2.
G2 reviews · community
Corroborated
PRICING CLAIM
“Competitor X processes payments 40% cheaper” — circulating on a comparison site.
comparison aggregator · unrated
Refuted

✕ DROPPED BEFORE DELIVERY. REFUTED CLAIMS NEVER SHIP — AND A BRIEF THAT FAILS ITS FLOOR IS HELD FOR REVIEW.

ANY B2B MARKET // DEEPEST COVERAGE TODAY: PAYMENTS & SMB FINTECH (STRIPE · ADYEN · SUMUP · MOLLIE) · HR TECH & PAYROLL (DEEL · RIPPLING · PERSONIO · REMOTE)

The problem

Monitoring tools flood you. Chat agents forget. Neither shows its work.

Feed dashboards capture everything and judge nothing — you become the analyst.

Chat agents answer once, from obvious sources, unverified — then forget you asked.

Enterprise CI suites turn your market into sales battlecards and call it strategy.

Vying's bet: fewer findings, each one source-checked, labelled with the confidence it earned, read against a record that compounds.

INSPECTABLE TRUST

Every claim is checked against its cited source and labelled with the confidence it earned. Refuted claims are dropped; a brief that fails its own floor is held for review, never shipped with a shrug.

JUDGMENT, NOT TASKS

Every finding carries the “so what” for your position. No battlecards, objection scripts or to-do lists — you know your business better than any tool does.

A COMPOUNDING RECORD

Pricing snapshots, sentiment shifts, watch items and how they resolved — held week over week, and interrogable. A chat prompt resets every session; the record doesn't.

MARKET-NATIVE DEPTH

The vertical forum, the regulator's feed, the local-language complaint platform — weighted by real authority, not search rank. Deepest today in payments/fintech and HR/payroll.

Protocol // method and limits

How it works — and what it won't do.

Public sources only

Review platforms, regulatory feeds, news, forums, pricing pages. No credentials accepted; no CRM or first-party data ingested.

Checked before it reaches you

Each claim is verified against its cited source and labelled Confirmed, Corroborated or Developing. The failure mode is a late brief, never a wrong one.

Analysis, never prescription

What happened, what it signals, how it reads against your trajectory. No talk tracks, no to-do lists — deliberately.

Why not just ask ChatGPT or Claude?

A query resets. The record compounds.

Honest answer: a capable agent gives a decent one-off summary. The difference is structural — schedule, verification, and memory. In our internal six-market benchmark, roughly nine in ten findings in a Vying brief didn't appear in a one-shot agent's answer given the same task and search budget.

> what did my competitors do this week?

A plausible answer from obvious sources — unverified, and gone by the next session.

> same question, a month later

It re-derives your market from scratch. No baselines, no memory of what was noise, no record of what it told you before.

> can you prove that claim?

It will try. Vying already did — every claim ships source-linked and checked, refuted claims dropped, below-floor briefs held.

READ EVERY WEEK, PER TRACKER:

G2CapterraTrustRadiusTrustpilotr/fintechr/payrollFCA complaints dataEBA regulatory feedApp Store / Play StoreGlassdoorPayments DiveHR Brewanalyst notes+ market-native sources discovered per tracker

Sources are weighted by real authority — a regulator outranks an SEO aggregator — and the weighting is visible on every claim.

Deliverable // the weekly brief

Every line answers: “what does this signal for our position?”

TL;DR

The 3–5 things that matter this week, each phrased fact plus implication.

Competitor moves

Launches, pricing, funding, hires — with the angle: threat, opportunity or noise.

Customer signal

Review sentiment, win/loss patterns, the pain buyers voice in public.

Market & regulatory

Regulator letters, directives, M&A — context that changes the board.

Pricing & product

Spot-checks on competitor pricing pages; when a benchmark resets, it's on the record.

Watch list

Weak signals worth tracking — this week's footnotes are next week's surprises.

The kind of signal it exists to catch: a rival cuts SMB terminal fees 15% in three markets overnight · an EOR complaint thread reaches 22k readers; your geography named · a Dear CEO letter lands — enforcement in your lane tightens (HOVER OR TAP TO DECLASSIFY)

Pricing

Priced against the cost of being blindsided.

A pricing restructure caught two weeks late costs more than a year of Vying. Start free and judge the brief on your own market before paying anything.

FREE

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Judge it on your own market.